July 2021 - Present
Pearson Education

Head of Tertiary

Implementation of customer retention strategies and acquisition of new accounts

Development of 5-year regional plan in-line with global business ambitions

Presentations, proposals, and other regular contact with key decision-makers for English courses

October 2019 - July 2021
Pearson Education

Learning Consultant

Consulting universities on developing English skills in KSA and advising on Pearson solutions

Implementation lead for Pearson English digital platforms including major assessment projects

Sales and market analysis on a regional level to inform strategy, including big data project

November 2017 - September 2019
Pearson Education

Sales Manager

Sales management; forecasting revenue, presentations and proposal writing

Market analysis, product selection and training for Pearson sales representatives

Involved in developing two regional products; one of which became a multi-million selling product and the number 1 used series in the region.

April 2016 - October 2017
King Saud University

Language Teacher

Delivering academic English classes to adults at the preparatory year program

Part of the EdTech department, implementing effective learning strategies incl. interactive videos for lesson building and an online platform for exam preparation


November 2021
Pearson Education

iSell (Sales Academy)

10 hour course on best sales practices, including using power hooks, striker questions and closing

September 2010 - September 2011
University of Warwick

International Relations

Modules in International Relations Theory, EU and the World, and Democracy and Development

September 2006 - June 2009
Aston University

Modern Languages

Modules in Teaching English as a Foreign Language, Language Pedagogy and Linguistics

Digital Tools

Sales Skills

Salesforce (CRM)


MS PowerPoint


Adobe Acrobat Pro


Analytical Skills

MS Excel


Python 3