Custom Courseware – Academic Progress


About: New custom English course book for preparatory years in the Middle East.

Why? Students require culturally relevant material to maintain interest. The material also needs to be culturally sensitive.

My role: Selection of series to customise and unique selling point to add. Liaising with review team. Sales lead in bringing the series to market.

Results: $1m in sales per year (top-selling Pearson English course in the Middle East.)